Silverstein Properties features a curated food hall experience with Newline

The reimagined Bankers Club, wow's tenants with self checkout experience that streamlines the lunch waiting-line

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At 120 Broadway in Downtown Manhattan, the Equitable Building buzzes with over 7,000 tenants across a variety of industries that cater to an increasingly millennial-based workforce. The historic building, owned by leading real-estate corporation Silverstein Properties, has received specific renovations in order to effectively target the burgeoning clientele of young professionals that have moved into 44 floors worth of offices spaces. Silverstein, known for creating custom-branded spaces and excellent tenant experience, has successfully appealed to the new demographic by transforming the Equitable Building’s top floor into a tenant-exclusive social haven with appealing amenities.

Problem

  • Exceptional and consistent customer experience in a tenant-exclusive food hall
  • Customer engagement and retention
  • Tight timeline of two months to build self-checkout to streamline service but Silverstein didn’t have the expertise in-house

Solution

  • Silverstein partnered with Newline to design beautiful branded kiosks
  • Newline serviced a branded self-checkout software in sync with Square POS
  • Personalized tenant experiences with recommendation engine and loyalty programs

Result

  • Full self-checkout rollout in 6 weeks
  • 5-star rating in customer experience survey
  • 30% month-over-month tenant traction growth
  • 33.5% increased average order spend
  • 66% loyalty program participation

Self-Checkout Is The Perfect Way To Keep Your Business On The Cutting Edge

Customer expectations have evolved. Creating a personalized experience is a must.

Don't be the reason your business falls behind.

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