At 120 Broadway in Downtown Manhattan, the Equitable Building buzzes with over 7,000 tenants across a variety of industries that cater to an increasingly millennial-based workforce. The historic building, owned by leading real-estate corporation Silverstein Properties, has received specific renovations in order to effectively target the burgeoning clientele of young professionals that have moved into 44 floors worth of offices spaces. Silverstein, known for creating custom-branded spaces and excellent tenant experience, has successfully appealed to the new demographic by transforming the Equitable Building’s top floor into a tenant-exclusive social haven with appealing amenities.
Customer expectations have evolved. Creating a personalized experience is a must.
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